What's a website good for?
It is the frontline, single source of truth for your organization. Done well, a thoughtful website can amplify your mission, excite and educate others, as well as establish yourself in a fragmented, vast online world.
Some Steps to Start
1
Define your Goals
Before you start building your website, ask yourself —
What do you want to achieve with your site? Are you looking to raise awareness, engage supporters or beneficiaries, fundraise, or all of the above? By setting clear goals, you can ensure that your website is designed to meet your needs.
2
Content & Design
Your website's content is critical to its success. Make sure your messaging is clear, concise, and compelling. Use stories, data, and other evidence to illustrate the impact of your work. Provide helpful resources and information for your visitors.
3
Search Engine Optimization
Search engine optimization (SEO) is important for ensuring that your website appears in search results. Use relevant keywords and meta descriptions, and make sure your site is mobile-friendly and loads quickly. Consider working with an SEO expert to maximize your site's visibility.​
Some Helpful Tools
Wix is an online platform that helps you build websites with no coding experience. With templates, media elements, and search engine optimization tools, it is a good place to start creating a beautiful website that fits your organizational voice, aggregates your research and resources, and enhances your web presence.
Google Search Console is a free web service provided by Google that helps website owners monitor, optimize, and troubleshoot their website's presence in Google search results. It provides valuable insights into website performance, indexing status, mobile usability, security issues and any violations of Google's guidelines.
Tap into Google Ads, which provides a generous free budget for non-profit organizations to get in front of beneficiaries, donors, partners and volunteers.