Wix SEO
Take steps to help your audience find your website. Learn about Search Engine Optimization (SEO) to boost your content's page rank. For those with Wix, a in-built checklist will help move things along.
First, what is Search Engine Optimization (SEO)?
After making a website, we need to make sure it gets seen.
SEO, or Search Engine Optimization, is the practice of "getting seen" on search engines.
The main objective of SEO is to increase organic or unpaid traffic to a website on search engines like Google, Bing, or Yahoo.
Its done through optimizing a website using various factors to improve its visibility and ranking in search engine results pages.
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Now that we know what SEO is, let's put it into action.
The Wix Checklist.​
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WIX has in-built SEO features to guide you. It includes a "WIX SEO Wiz" which provides you with a step-by-step checklist for SEO and the "WIX SEO blog" for extra tips and tricks.
We will focus on the SEO setup checklist below for the remainder of this tutorial. Check the "Continue" button on your Wix Dashboard to go through the process with us.
Step 0: Prepping for the Checklist
The more consistent your language, the better your website ranking.
As we head on into the checklist shown above, we will first be greeted with a number of questions. The most important one being the following:
What keywords do you want to use in this site's checklist?
Here you need to think from the audience's perspective and choose keywords that match with how your audience thinks about your content and descriptions.
The Generated Checklist
After the questions, you will have a generated checklist that you would have to follow.
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Step 1 is for optimizing your homepage by inserting a title tag and meta description for when you appear on a search engine.
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Step 2 is taking the same steps for each of your pages.
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Step 3 includes additional recommendations for better results.
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Step 1: Getting your homepage ready for Search
Going through the Checklist
For step 1, the main checkboxes are adding the title and description, called "title tag" and "meta description". It will impact how the search engine sees you. This is how it will look like
For the title tag, a format you can utilize is
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"Business name - about your website - location (add if your services are limited to a certain geographic location""
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Example: "Migrasia - Solutions for Migration Issues - Asia"
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Think about your organization's vision and mission first, before you work through the description. After that, finish off all the checkboxes except the last one (google search console). We will talk about this in the "monitoring" section! After this, we move on to step 2!
Step 2: Getting your pages ready for Search
Let's step away from the checklist and go back to editing our site
This step requires us to navigate back to editing our site, we do not have to use our checklist here. To make it easier for you to understand the flow moving forward, we highly recommend you watching this video till the timestamp of 11:40.
Next, navigate to each page.
On the site menu, click on the "..." icon next to the page you want to edit. From there, we will go on to "SEO basics" and start editing.
Finally, edit the Title Tag, Meta Description, and Backslash Box
Edit the title tag and meta description with wordings consistent with the page being edited. These steps are exactly the same as what we did with the homepage.
There is an additional step here though, which is adding backslashes. This should be a keyword from the page, for instance, this page you're on right now should be /wix-seo-tutorial. The backslash added should include a keyword from your page, or it could directly be the title of your page.
Step 3: Keep Building up your SEO
SEO is a practice — there is always room for improvement.
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Step 3 of the checklist is optional and might not be relevant to your website, however, the resources such as the learning hub is a great tool to learn more! We will be talking about google ads. However, to further amp up your SEO game, follow the next session on additional resources
Monitoring and Continuous Improvement
Now that the checklist is done, we can start monitoring our website for performance, with:​
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Google Search Console for keyword research
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On page Optimization Techniques
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Off Page Optimization Techniques
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Just know that SEO is a long-term practice that requires ongoing effort and patience. It can take months or even years to see significant results, depending on the competitiveness of keywords and the quality of the website's content — but moving up the ranks is how to get your message out there.
Suggested Resources
The final step is leveraging on items which are not mentioned in the checklist. In this section we will touch up on optimising SEO through four means including "structured data markup", "additional tags", "social share" and "webpage SEO accessibility". To learn about these extra benefits, click the button below! Or you can also watch the following video from the timestamp 11:40 onwards
This website as a case study for our SEO journey
This website was built intended for a specific set of partners that wouldn't necessarily find us through search, we wanted to maximize the chance that anyone with interest in setting up basic digital marketing tools could find us.
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Doing a little research online and in person with partners, we looked into what people searched for in our relevant geographies. In doing so, we found that while Digital Marketing was most accurate to what we provided, more common terms were:
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"PR"
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"Strategic Marketing"
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"Communications"
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"Online Outreach"
Making assumptions at this early stage is counterproductive and can lead to lots of corrections down the road, which is why SEO is a long-term journey
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With keywords further down the road identified including:
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"Digital Marketing for NGOs"
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"Migrant Worker Online Outreach"
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"Social Media for NGOs"
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We used them in our description and content and we will continue to monitor our search results data. As we conduct trainings, a key finding will be for us to listen for how people find and engage with us, then use those words to further build on our content. But where do we find these words?